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From problem to product to post-mortem

Posted on:May 2025

Last year I built an app.

It started with a problem: Google Sheets was clunky and repetitive.
So, I spent a couple weeks building something for my own needs.

A month later, I wasn’t using it anymore.

It had too many features and tried to solve problems I didn’t actually have. What I actually needed was simple: log things, add/remove tags, track stuff, move on.
Instead, I created friction that pushed me away.

Here’s what I learned:

Success isn’t always pushing forward; sometimes it’s knowing when to walk away.

Unblock, ship, or refactor, fast

Explore scoped engagements designed to ship outcomes, not hours.